Great products do not need marketing !!
$10M ARR. $0 marketing spend. $9.4B exit.
That’s the story of ServiceTitan — and it might be one of the wildest early-stage SaaS growth stories ever. 👇
In 2015, they hit $10M in contracted ARR, growing 10x YoY without spending a single dollar on sales or marketing.
📣 How? The product was that good.
Plumbers (yes, plumbers) were literally referring each other to get access. Word-of-mouth fueled the entire first wave.
Fast forward:
🧰 The company expanded from plumbing into HVAC, electrical, and beyond
💸 Grew ACVs from $15K to $78K
📈 Just IPO’d, trading at a ~$9.4B valuation — 125x Bessemer’s original $75M entry
The craziest part?
Back then, the TAM for plumbing SaaS was estimated at just $600M/year.
Most VCs passed.
Bessemer didn’t.
The rest is history.
This is why I stay bullish on:
✅ Vertical SaaS
✅ “Unsexy” industries
✅ Founders who deeply understand a niche
✅ Products so good they sell themselves
Don’t underestimate a startup just because the TAM slide doesn’t scream $10B.
The next ServiceTitan is probably hiding in plain sight. 🔍
VC #SaaS VerticalSaaS #Startups #TAM #GoToMarket #EarlyStageInvesting #MangustaCapital
