If your startup isn't working yet…you're in good company.
Most of the greatest startups only took off after they pivoted.
Here are 17 epic startup pivots:👇
• Amplitude: Texting → Analytics platform
• Box: Consumer file sharing → Cloud storage
• Brex: VR headsets → Business credit cards
• Coinbase: Bitcoin wallet → Crypto exchange
• Discord: Mobile game → Group messaging
• Flickr: Role-playing game → Photo sharing
• Hugging Face: AI Tamagotchi → Dev tool
• hubble: City discovery → Expert marketplace
• Instagram: Location app → Photo sharing
• Lattice: OKR tracking → Perf management
• Loom: Marketplace → Screen recording
• Lyft: Carpooling (Zimride) → Ridesharing
• Notion: Website builder → Workspace
• Pinterest: Digital catalogs → Visual discovery
• Slack: Video game → Team communication
• WhatsApp: Status updates → Messaging
• YouTube: Dating site → Online video
The market always tells you what’s working.
The best founders?
They listen. They adapt. They pivot.
It takes courage to do it...but that’s usually where the magic happens. 💙
