$6.5B later, it’s official—OpenAI is building hardware.
Not with just anyone.
With Jony Ive—the design legend behind the iPhone, iMac, and Apple Watch.
Today, OpenAI announced it’s acquiring Ive’s startup, io, and merging their teams to create a “new family of products” powered by AI.
▫️ Think: devices that see, think, and act
▫️ Built by the world’s best design + AI minds
▫️ Backed by OpenAI’s billions and vision
This isn’t just a product bet.
It’s a shift in interface.
Sam Altman said it best:
> “Great tools require design, technology, and deep understanding of people. No one does this like Jony and his team.”
This could redefine how we interact with AI.
Will it work? No one knows.
But it’s bold, risky—and worth
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