What Musk presented 10 years back !!
Tesla published their first 10 year master plan in 2006
And he summed it all up in just 4 bullet points 👀
Here's what Elon wrote...
1️⃣ Build sports car
2️⃣ Use that money to build an affordable car
3️⃣ Use that money to build an even more affordable car
4️⃣ While doing all of the above, also provide zero emission electric power generation options
That's it
10 years summarized into 4 steps 🤯
Now obviously your business is different…
But what can you learn from this?
No need to confuse investors in your pitch deck with every possible products x market combination all once
→ Keep that level of detail for your memo and data room
Simplify your own 10 year master plan into 4 easy to understand steps
1️⃣ Step 1
2️⃣ Step 2
3️⃣ Step 3
4️⃣ Transformation 👀
Just make sure that each step unlocks more TAM, with the last step a being a bigger transformational step that shows off your huge vision
Now you can use the simplified version in your pitch deck and be prepared with the details for follow-ups, your investment and your data room 💪
Credit: Micheal Ho
That is some good advice for a pitch deck.