Losing culture & Food
What your dadi called a nuskha… is now sitting on a luxury wellness shelf for ₹1,200.
We exported the ingredients from 🇮🇳.
The West exported them back… bottled, branded, and priced 25x higher.
And it’s been going on for too long.
Haldi doodh, that we’ve sipped for generations whenever we felt under the weather, is now called golden milk at Starbucks. So, ₹20 a cup becomes ₹500 in cafe.
Amla juice, the most basic immunity boost in Indian homes, is now an antioxidant super shot at Erewhon with ₹40 becoming ₹800.
Even ashwagandha, what your grandparents called a tonic, is now repackaged as trendy stress-relief gummies at goop for ₹1,200.
The list keeps growing to neem paste, shatavari, makhana & more..
For decades, we’ve dismissed our own traditions as backward. Mocked the nuskhas.
And now, we clap when it comes back with foreign branding..It’s sad and shameful, but now that has to change…
Because this is not just about Colonial Rebranding meeting 🇮🇳 Cultural Amnesia. It’s time we stop waiting for approval & start shaping our own legacy.
If we don’t, someone else will…and then our identity won’t feel like ours anymore.
Just something to think about :)
