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Most startups don’t fail because they’re bad. They fail because no one cares.
This is the Cold Start Problem.
Andrew Chen, who literally wrote the book on it.
His core idea? It’s not about launching a product—it’s about launching a network.
Some takeaways:
▪️ Small, engaged groups win – Every viral success starts with a tiny but active community.
▪️ Retention > acquisition – A flood of users means nothing if they don’t stick around.
▪️ Network effects aren’t magic – They’re built, brick by brick, through smart growth loops.
Uber, Airbnb, and Slack cracked the code. But most startups get stuck at zero.
If you can’t solve the Cold Start Problem, you won’t have a scaling problem.
Join fundind.com if you are startup and stuck with cold start problem
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