The Good Bug Secures 100 Cr !!
Mumbai-based gut health startup The Good Bug has secured ₹100 crore (approx. $12 mn) in a Series B funding round led by Susquehanna Asia Venture Capital, with continued support from existing investor Fireside Ventures.
The fresh capital will fuel the company’s efforts in scaling microbiome research, expanding nationwide distribution, and strengthening R&D, marketing, and hiring across science and tech teams.
Founded in 2022 by Keshav Biyani and Prabhu Karthikeyan.V, The Good Bug focuses on probiotic and gut wellness products aimed at improving digestion, immunity, and metabolic health.
The brand has served over one million customers and recently launched Lean, a natural GLP-1-based formulation positioned as a non-invasive alternative to weight loss drugs like Ozempic and Mounjaro.
This latest fundraise follows a $4 million Series A extension in 2024 led by Sharrp Ventures | Harsh Mariwala Investment Office, bringing the total funding raised to around $20 million.
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