Things to keep handy !!
What makes a startup investable?
(It’s not just the pitch deck or the founder’s charisma)
Smart investors dig into the KPIs - the real data behind the hype.
Here are 10 essential metrics to look at when evaluating a startup:
- Customer Acquisition Cost (CAC)
- CAC Recovery Time
- Customer Retention
- Churn Rate
- Conversion Rate
- Gross Profit
- Profit Margin
- Overhead
- Monthly Burn
- Runway
👇 Simple table below for quick reference — worth bookmarking for your next deal review.
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